Local execution • Cross-border connectivity • Commercial outcomes

Building cross-border growth through strategic partnerships

Since 2011, LITaa Group has helped companies expand internationally by structuring strategic partnerships and unlocking localized market access across the Americas, Europe and emerging markets. Our approach combines commercial strategy with hands-on execution — connecting brands, institutions, distributors, and regional ecosystems to transform expansion plans into real market presence. We believe successful international growth comes from understanding local dynamics, building trusted partnerships, and creating direct pathways to consumers, operators, and decision-makers. Our model is built on direct regional connectivity rather than theoretical market advisory.

Our team

Regional expertise. Global connectivity.

Our strength comes from regional relationships, commercial experience, and hands-on market execution across multiple ecosystems.

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Founder and Director Americas Region & Canary Islands

Francesca Brandolini

Francesca founded LITaa Group in 2011, developing cross-border partnerships and commercial growth strategies across the U.S., Mexico, Latin America, and the Canary Islands. She specializes in connecting brands, institutions, and regional ecosystems to accelerate international expansion, consumer engagement, and market presence across multicultural and high-growth markets.

Brand Strategy & Market Research

Anikan Oton

Anikan specializes in brand positioning, consumer insights, and market research across multicultural audiences. His work helps businesses better understand regional dynamics, audience behavior, and localized engagement strategies that support stronger market entry and commercial visibility.

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Commercial Operations & Client Support

Martina Castaldi

Martina supports commercial operations, client coordination, and partner management across multiple international projects. She helps ensure seamless communication, operational organization, and structured relationship management across regional ecosystems and strategic collaborations.

Director EMEA Partnerships

Eddie Goldstein

Eddie focuses on structuring strategic partnerships across Europe, the Middle East, and emerging international markets. His work supports long-term commercial growth by connecting companies with regional operators, institutional stakeholders, and localized market opportunities that strengthen international positioning and expansion.

Our track record

From market entry to mesurable growth

LITaa Group supports international growth through strategic partnerships, localized market access, media activation, and commercial connectivity across the U.S., Mexico, Latin America, and emerging ecosystems.

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Americas Canaries

Core operating markets

U.S. • Mexico • LATAM Atlantic gateway to emerging markets

50+

Brand & Partnership Activations

Across multicultural consumer ecosystems

15+

Years in cross-border growth

Across media, partnerships, and market entry

Long-Term

Strategic regional partnerships

Built across operators, brands, and institutions